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Production Guidelines For Display Ads Photograph Submission- The best scan will come from a clear, clean 35mm Photograph. Images scanned from magazines, flyers, rack cards, business cards etc will produce substandard results. Magazines and printed material are produced with a “patterned printing” (usually 88lpi) and are not continuous tone images (like a 35mm). Electronic photographs (from computer or digital camera) should be submitted in either .jpg or .tif (PC Format) at a 300dpi resolution. The photographs can be sent in on a zip disk, CD rom, or E-mail (send to mark@letaj.com) Files larger than 5mb should be directly uploaded to our FTP (please contact Mark Wilson) NOTE: Please put the name of your business in the subject line of your e-mail Photographs from Websites are only 72dpi and will produce poor results if used on a Display Ad. LOGOS Company logos are best submitted in electronic format vector graphic. PC format in one of the following types: .eps .pdf .png .wmf .cgm .ai - A high resolution bitmap is also acceptable (600dpi .tif ,.jpg or .pcx) Logos submitted in printed form should be a camera ready (v-lox) image. No guarantees can be made for logos scanned off of business cards, flyers, paper cups, etc. FONTS There are literally tens of thousands of different kinds of fonts (typesets) available to computer users. If you require a specific font, the .ttf font file needs to be e-mailed to us. Final Ad Size The final Display ad size is 11.3”wide x 8.7”High Full Bleed (color to the edges) Customers who wish to submit an entire ad in electronic format should use one of the following Formats (300dpi): PC format .indd (Adobe Indesign) PC format .ai (Adobe Illustrator) PC format .psd ( Adobe Photoshop) PC format .eps (watch out for imbedded fonts) PC format .tif PC format .jpg Microsoft Publisher 98 (or better) is also acceptable (watch out for imbedded fonts) Macintosh- Macintosh files should be converted to .tif or .jpg (300dpi). Finally- If anyone has any questions, needs clarification, or needs help deciphering their computer, please feel free to contact me at any time- NOTE: Please put the name of your business in the subject line of your e-mail Mark Wilson Advertising Designer 1-888-311-3923 Fax 1-702-924-8291 |